Information: Yummly

Yummly is a food recipe app for all cooking needs. Yummly generates revenue from the following:

  • Advertisement: Yummly, an innovative recipe search engine, was looking to drive incremental revenue by displaying ads. While they already monetized from their Pro subscription, they knew that with over 5 million monthly website visitors, they were leaving money on the table by not monetizing their browsing traffic. So Yummly built their own Sponsored Recipes ad server – leading to a new revenue stream that involved no changes to the user experience (thereby keeping users happy). This prevents add page-slowing, obtrusive banner ads to their site and app.

 

  • Subscription service: Pro is a premium subscription service within the Yummly platform. It features the world’s best culinary professionals in an immersive, intimate, step-by-step video format on Yummly that’s optimized for cooking. Perfect for both new and experienced cooks, you’ll get hands-on training by renowned professional chefs taken at your own pace to help you become a better cook. Yummly Pro is free for 14 days during the trial period and then auto-renews at $4.99/month after that, unless you cancel.